With the current TLDs having been around for so long, the previously available pool of the 22 generic TLDs is diminishing fast. Every registry is focusing on value and branding around their TLDs and thin margins aren't the driving points. With new gTLDs, it's guaranteed that almost every customer will find his preferred string. Also, the extension now adds meaning and lends a degree of credibility to the domain name, This is clear from the classification of these new gTLDs;
brands (eg .APPLE),
generics (eg .CAR, .SPORT),
geographic (eg .BERLIN),
community (eg .ISLAM)
IDNs (non-latin extensions) (eg . ???? ; Shabaka - Arabic for Web) etc.
With TLDs like .lawyer or .london, your customers can use highly specific and exclusive names. It's the perfect time to capitalize on the buzz around these gTLDs by understanding what is most important to your customers' web presence.
